Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
He shared research that “ People assume a quieter minivan is a safer minivan. In an age of over-stimulation, it doesn’t take much for a consumer to develop a rather daunting list of conscious and sub-conscious concerns about purchasing a hybrid. How do you make a vehicle more quiet?
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