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BCG study finds conventional automotive technologies have high CO2 reduction potential at lower cost; stiff competition for electric cars

Green Car Congress

As a result, BCG concludes, the electric car faces stiff competition from ICEs (internal combustion engines) and, based solely on total cost of ownership (TCO) economics, will not be the preferred option for most consumers. Alternative fuels could also play a role in emission reduction for ICE-propelled vehicles, BCG notes.

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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Strategic Vision shared data that only a small portion of consumers in the US are “ truly green ”, which means the customer is willing to pay significantly more for a green vehicle. Truly Green Consumers. Neither Miller nor Edwards expect the number of truly green consumers to skyrocket soon.

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