Toyota Concerned About Market Viability of Plug-ins, Sees Clear Path to Commercialization of Fuel Cell Technology in 2015
Green Car Congress
SEPTEMBER 23, 2009
O’Brien was speaking at the California Air Resources Board’s ZEV Technology Symposium in Sacramento, California. As Toyota learned with the introduction of the Prius and its efforts on the 2002 RAV4 EV, O’Brien said, it is difficult to force technology adoption by consumers. Michael O’Brien.
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