Ford Mustang Mach-E price cuts are proving affordable EVs are in demand
Baua Electric
APRIL 1, 2024
Doug North, who owns North Brothers Ford in Westland, Michigan, said customers who previously saw EVs as unaffordable are “now coming in and looking at them — and buying.” CEO Jim Farley said the automaker is developing a low-cost EV platform to keep up with Tesla and low-cost Chinese automakers.
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