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GM Releases New Viability Plan, Launches Bond Exchange; Phasing Out Pontiac

Green Car Congress

As part of the new plan, GM will accelerate the wind-down or sale of HUMMER, Saturn and Saab to the end of 2009, and phase out Pontiac by the end of 2010. The revised plan moves up the resolution of Saab, Saturn, and Hummer to the end of 2009, at the latest.

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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

GM is bringing back the Hummer brand as an EV within the GMC brand. During this same time GM created Saturn , a totally new brand, which arrived in 1990 with its own showrooms, advertising and vehicles. Brilliant advertising, ordinary vehicles and lack of corporate support and fresh product killed the brand, but it taught GM a lot.

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GM and Chrysler Submit Updated Restructuring Plans; Up to $18.6B More Needed; Outlines for Product Plans

Green Car Congress

Elements of the new plan include: GM will sell or phase out the Hummer brand by 31 March, with a final resolution no later than 2010. Saturn will remain in operation for the next several years, through the end of the planned lifecycle for all Saturn products.

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