Green Car Congress

APRIL 27, 2009

General Motors presented an updated Viability Plan that accelerates and deepens the cuts in US brands and nameplates, dealers, manufacturing operations and employees intended to enable GM North America to breakeven (on an adjusted EBIT basis) at a US total industry sales volume of approximately 10 million vehicles. billion in 2008 to $23.2

GM 150

GM Saturn Hummer 2008 150

Clean Fleet Report

MAY 13, 2021

GM is bringing back the Hummer brand as an EV within the GMC brand. During this same time GM created Saturn , a totally new brand, which arrived in 1990 with its own showrooms, advertising and vehicles. Brilliant advertising, ordinary vehicles and lack of corporate support and fresh product killed the brand, but it taught GM a lot.

Market 70

Market Motorcycles Saturn Prius 70

Green Car Congress

FEBRUARY 18, 2009

Elements of the new plan include: GM will sell or phase out the Hummer brand by 31 March, with a final resolution no later than 2010. Saturn will remain in operation for the next several years, through the end of the planned lifecycle for all Saturn products.

Chrysler 150

Chrysler GM Saturn Production 150