Remove Connected Remove Insight Remove International Remove Minivan
article thumbnail

Toyota’s advertisements force Hispanic constancy

Baua Electric

The automaker started operating with its Hispanic promoting company, Conill Promoting, in 1987 to create original connections with those consumers, stated Lisa Materazzo, staff vice chairman of Toyota advertising and marketing. The RAV4, Camry, Corolla, Highlander, Tacoma and Sienna minivan have been all Refuse.

article thumbnail

Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Edwards points out that attitudes like being green arise from values that are usually stable, internalized and emotionally charged and as a result they frequently stay constant over one’s lifetime. He shared research that “ People assume a quieter minivan is a safer minivan. The role of emotion in buying cars.

Market 170
article thumbnail

FCA unveils Chrysler Portal concept: next-gen family transportation for Millenials; electric, semi-autonomous, connected, flexible

Green Car Congress

FCA US has been studying the millennial generation for more than 20 years, using ethnographic research to gain insight into current and emerging wants and needs. The Chrysler Portal concept uses an industry-accepted Combined Charge System (CCS) plug to connect to the next generation of 800V, 350-kilowatt DC charging stations.

Chrysler 150
article thumbnail

Who is winning the green car race? Part II. The Green Piece

Green Cars News

Here we offer some insight into these newcomers and their potential impact on the future of green motoring. It has a 50mile all-electric range and features the Q-Drive technology, a series hybrid system that mates the engine with a generator to provide an electrical connection and recharge the batteries (see article ). Tesla Motors.