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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But it’ll be clean and fun, so this brand pivot makes a lot of sense. During this same time GM created Saturn , a totally new brand, which arrived in 1990 with its own showrooms, advertising and vehicles. For our discussion, Saturn dealers were the delivery and service point for GM’s aborted first electric car, the EV1.

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Cash for Clunkers Buoys US Auto Sales; Hybrid Sales Up 31.8% for Monthly New Vehicle Share of 3.55%

Green Car Congress

Non-core brand sales declined when compared with June as Pontiac dipped 7%; Saturn was down 21%, and HUMMER and Saab declined 26%. Light truck sales were led by the RAV4 compact SUV with best-ever July sales of 15,912 units, up 32.5% Monthly sales of hybrids. Click to enlarge. General Motors. decline year-on-year by volume.

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Plug-In Hybrids (or Plugin Hybrids)

Tony Karrer Delicious EVdriven

Plus more people are installing rooftop solar photovoltaic systems, and clean wind power is vastly expanding nationally (see study by eminent environmentalist Lester Brown cited at CalCars Kudos ). Cost increments for a plug-in hybrid compact vehicle will be 10-20% more than a regular hybrid: $2000-3000 extra for a sedan; $5000 for an SUV.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Plans Saturn Vue PHEV-10. Aims to get Saturn Vue on road in 2010; no production goal. Furia explained, "The SUVs that we just completed that were outfitted with the XHT drive train could have been any SUV made by anyone. Daimler/Mercedes Took over Daimler/Chrysler Sprinter PHEV program. See Chevy Volt for latest.

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

They only have that many models because they use the same chassis and drivetrain to build 3 different cars, one branded as a Chevy, the next a Pontiac, then a Saturn, etc. A simple, clean, efficient EV that wont run out of juice because of its on-board gas generator. The first VCRs were well over a $1000.00

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