Lux Research: despite cheap oil, niche plug-in vehicle sales will be resilient; conventional hybrids to be hardest hit
Green Car Congress
FEBRUARY 2, 2015
The current plunge in oil prices will likely negatively affect plug-in and hybrid vehicle sales in the short term; automakers such as BMW are already warning of lower sales of plug-in vehicles given the market context. However, an analysis by Lux Research suggests that despite some decrease in sales, sales of plug-in vehicles will likely be resilient, and rebound as oil prices rise back to the prior higher levels over time. Anticipated price of oil and forecast plug-in sales.