Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
He shared research that “ People assume a quieter minivan is a safer minivan. Miller of Synovate lays out how a consumer might view a hybrid: We’re going to charge you more for this technology. How do you make a vehicle more quiet? Quietness is tied to larger engine size.
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