Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
He shared research that “ People assume a quieter minivan is a safer minivan. Miller of Synovate lays out how a consumer might view a hybrid: We’re going to charge you more for this technology. Are there more important messages, like hybrids are reliable, that the consumers are missing?
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