Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
In other vehicles that lack the Prius’ unique selling points, i.e. the Camry hybrid, Toyota has struggled more with sales. Both Edwards and Miller believe that for the foreseeable future hybrid powertrains will not dramatically increase their market share until fuel prices remain high for an extended period of time.
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