Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
Miller of Synovate lays out how a consumer might view a hybrid: We’re going to charge you more for this technology. We’re not sure how much maintenance cost you are going to incur and quite frankly you many need to replace the battery pack after 3-4 years and it may cost between $3,000-$5,000.
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