Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
He shared with the audience his roller coaster analogy: Any person who is interested in riding a roller coaster isn’t looking for the safest roller coaster they can find. You can move from a BMW 3 series into a Prius and be proud. They are looking for the most exciting roller coaster they can find. The styling is there.
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