Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
This appeases the purists who can’t imagine a Harley that’s quiet and scent-free while letting H-D move into the electrified future. But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. The LiveWire at launch was a Harley. Fine with me.
Let's personalize your content