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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

This appeases the purists who can’t imagine a Harley that’s quiet and scent-free while letting H-D move into the electrified future. But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. The LiveWire at launch was a Harley. Fine with me.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Plans Saturn Vue PHEV-10. Aims to get Saturn Vue on road in 2010; no production goal. Honda Sees PHEVs as having "unnecessary fuel engine and fuel tank;" promises all-electrics "assuming we can come up with a really high-performing battery that we are working on currently." Plans Cadillac Converj, Opel Ampera, other versions.

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

"The Volt continues to be one of our highest priorities among all GMs future product programs and remains on track for a November 2010 launch," spokesman David Darovitz told Automotive News. Volt like hybrids are the intermediate future between hydrogen or fast charging electric cars. So I think its a safe bet for GM.

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