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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. Battery-gasoline hybrids go back more than 20 years to the first Toyota Prius, but real mainstream battery-only electric EVs are only in their second decade. as a 1999 model.

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Nissan’s Big Gamble

Revenge of the Electric Car

will sell a plug-in Toyota Prius after 2010, taking on the Chevrolet Volt, which goes on sale in November 2010. Battery-powered cars may be the wave of the future, but costs are high; the recharging infrastructure isn’t there, and hefty government subsidies are needed to make electric vehicles competitive. &#.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Our PRIUS+ Project Photos PHEV Resources Global Warming Take Action News and Events Contact Us How Carmakers are Responding to the Plug-In Hybrid Opportunity If you ask, "have major auto-makers come around on PHEVs?", Establishing dealer network. Plans "large demonstration fleet" late 2009. Ford Escape PHEV-40 around 2012.

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Why Warren Buffett is investing in electric car company BYD - Apr. 13, 2009

Tony Karrer Delicious EVdriven

BYD CEO Wang Chuan-Fu figured out how to make cheaper batteries than the Japanese by replacing machines with migrant workers. The first buyers will be fleet users, which will build central fast-charging facilities. More Andy Grove on battery power More Is it time to buy American Express?

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