Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
The role of emotion in buying cars. He shared with the audience his roller coaster analogy: Any person who is interested in riding a roller coaster isn’t looking for the safest roller coaster they can find. Would you buy this vehicle? They are looking for the most exciting roller coaster they can find.
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