Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
The role of emotion in buying cars. Would you buy this vehicle? Miller adds “ In the US we’ve had customers talk about the Prius ‘badge of honor’, in Europe the strongest reason for buying a Prius was to make a statement about ‘the effort to do something else. Not exactly a value proposition.
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