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KPMG survey finds global auto execs ranking fuel efficiency the top consumer priority

Green Car Congress

The 2011 KPMG survey also finds the auto industry heavily investing in future technology, new products and safety improvements. The vehicle categories seeing the most significant response increases in the 2011 survey compared with 2010 were SUVs, luxury vehicles, large pick-up trucks, and cross-overs. Investments.

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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

He shared research that “ People assume a quieter minivan is a safer minivan. You can move from a BMW 3 series into a Prius and be proud. Most people would agree that catastrophic failures are unacceptable but Edwards’ view of security extends beyond crash testing. How do you make a vehicle more quiet?

Market 170