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KPMG survey finds global auto execs ranking fuel efficiency the top consumer priority

Green Car Congress

JANUARY 22, 2011

Fuel efficiency, safety innovation, and vehicle styling will be the three most important product issues influencing automotive consumer purchase decisions over the next five years, indicating a perceived shift in buying priorities, according to the 12 th annual global automotive survey conducted by KPMG LLP. Investments.

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Global Auto Fuel 2010 218
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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

MAY 2, 2009

The role of emotion in buying cars. He shared research that “ People assume a quieter minivan is a safer minivan. Would you buy this vehicle? You can move from a BMW 3 series into a Prius and be proud. Edwards and Miller both emphasized the importance of a buyer’s emotion in purchasing a vehicle.

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Market Green Prius Re-Charge 170
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