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GM Returns to Europe With Electric Crossovers

The Truth About Cars

In 2017, General Motors sold Opel and Vauxhall to Frances PSA Group — which later merged with Fiat Chrysler to form Stellantis — basically ending its involvement with the European market. However, the company vowed a return in 2023 and that’s now taking place in Switzerland.

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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. GM is bringing back the Hummer brand as an EV within the GMC brand. This behemoth will be super powerful and long range–and will be expensive too. I’m hoping for the latter.

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What Does GM’s “30 New EVs By 2025” Promise Mean for the US Market?

EV Adoption

And while it is easy to forget, in 2017 GM had US EV sales of 43,893 across 5 different models – though 3 of those barely mattered: Cadillac ELR – 17, Chevrolet Spark – 23, and Cadillac CT6 PHEV – 207. Hence the focus on high-end models such as the GMC Hummer and Cadillac LYRIQ.

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