The Rise and Fall of 3M’s Floppy Disk
Cars That Think
APRIL 2, 2024
Even though the consumer business had huge growth potential, 3M had little experience with a low-cost, low-profit-margin model. To stay in the “dog fight” meant 3M had to invest enormous amounts of money in order to remain the low-cost producer, with no assurance that profit margins ever would improve.
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