A mini industry spawns under the hood of a booming car market – ET Auto
Baua Electric
MARCH 6, 2024
From Porsche to Mercedes-Benz in the luxury segment and from Maruti to Mahindra and numerous startups, all want a share of this growing market. Back in 2001, Maruti Suzuki was one of the first players in this segment with its True Value channel, enabling trust and breaking stereotypes attached to the purchase of ‘second-hand’ vehicles.
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