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Chrysler Group files S-1 for IPO; snapshot of R&D priorities; exploring a light-duty hydraulic hybrid

Green Car Congress

However, the document not only provides a detailed look at the finances of the company, it also provides a quick recap of recent technology developments and some insight into the company’s immediate research priorities. Chrysler started manufacturing its first production EV in late 2012, the FIAT 500e, with limited sales to US consumers.

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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

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Other product attributes like reliability and safety, strongly influence consumer perceptions, as do employee enthusiasm and the company’s impact on the economy.” He shared research that “ People assume a quieter minivan is a safer minivan. Gasoline may cost between $3-$5 while you own this vehicle.

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FCA unveils Chrysler Portal concept: next-gen family transportation for Millenials; electric, semi-autonomous, connected, flexible

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FCA US has been studying the millennial generation for more than 20 years, using ethnographic research to gain insight into current and emerging wants and needs. Millennials are seeking practical and functional products that provide both capability and a sense of personal style. Millennials have become the largest demographic.

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