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Ford launching major new product push in Europe; fuel economy and 1.0L EcoBoost engine; first Ford full hybrid car for Europe

Green Car Congress

The new Mondeo Hybrid is Ford’s first full hybrid car in Europe. The Focus Electric will go on sale early next year. The Ford Mondeo Hybrid will be Ford’s first full hybrid-electric vehicle for Europe. The Ford C-MAX Energi is Ford’s first plug-in hybrid electric vehicle. and planned for sale in 2014.

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Ford begins production of 2012 Focus Electric at Michigan Assembly, C-MAX models on deck

Green Car Congress

Ford’s rollout of electrified vehicles began in December 2010 with the 2011 Ford Transit Connect Electric—a small commercial van built in collaboration with Azure Dynamics. When C-MAX Hybrid launches, Ford becomes North America’s largest maker of hybrid transmissions. Earlier post.).

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Study finds testing the technology the strongest initial motivation for fleet managers adopting EVs

Green Car Congress

As such, the theory regarding fleet manager EV adoption should be updated now that the automobiles are available for sale and revealed consumer behavior (empirical data) can be analyzed. EVs face barriers to adoption because they are a radical environmental technology.

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