BMW launches $1,000 incentive to attract Tesla, other EV drivers
Teslarati
MARCH 6, 2024
BMW has rolled out its 2024 BEV Conquest Program, an initiative designed to incentivize existing electric vehicle owners to switch to BMW’s all-electric vehicle offerings. The program offers a $1,000 incentive to qualified individuals who choose to trade in their existing EV for a new BMW i4, i5, or iX.
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