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Beyond the Car Lot: How Dealerships Can Pave the Way for Electric Mobility

EV Connect

In this demographic, EV purchase hesitancy arises from high prices and interest rates, limited familiarity with the technology, and the perception that charging infrastructure is immature. As such, sales departments must improve their customer experience by adding insightful educational services and support throughout purchasing.

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Tesla’s direct-to-consumer model is better for companies and consumers

Teslarati

Hence, Tesla’s lack of dealers ensures that customers are protected from the poor experience of paying over MSRP. Of those who spent above MSRP, 31% would not buy from the same dealer again, while 27% would no longer buy from the same manufacturer. Why I hate dealers. Just a cool $37,000 OVER MSRP.

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JATO: global vehicle sales fall by 39% in March; electrified vehicles up to 17.4% new registration market share in Europe

Green Car Congress

And unlike previous recessions, we’re not just dealing with people’s fears or purchase delays. Overall, the total for the first quarter of 2020 already highlights a reduction of 26% Q1 2019 with sales decreasing to 17.42 However, before they could look to buy, COVID-19 struck the industry and disabled purchasing power.

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2021 US EV Sales Scoreboard: RAV4 Prime and Mustang Mach-E Are The Top-Selling Non-Tesla EVs

EV Adoption

The Tesla Model Y and Model 3 of course far outsold any other EV models in the US, however since Tesla neither breaks out deliveries by market or individual model (the company reports global deliveries each for the combined Model 3/Y and S/X models) we can only estimate their sales. 4 was only beginning to reach US dealers.

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