Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
Miller of Synovate believes that in the US “ 20% of the people are willing to pay up to 10% of the vehicle’s purchase price more (i.e. Edwards and Miller both emphasized the importance of a buyer’s emotion in purchasing a vehicle. He shared research that “ People assume a quieter minivan is a safer minivan.
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