Ford advises dealerships to not apply markups to F-150 Lightning customers
Teslarati
JANUARY 7, 2022
Ford has sent out an internal memo to all dealerships in the United States and Canada, advising sales staff to not apply dealership markups to customers ordering the new, all-electric F-150 Lightning. In December, we reported that Ford was preparing to open the order bank for the F-150 Lightning in January.
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