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April 2023 – Plug-in car market share continues to grow in Norway

Push EVs

As for newcomer BEV models, just as we saw in neighbouring Sweden, the Toyota’s group sibling, the Lexus RZ450e made its debut in Norway in April. Although sharing most of the same underpinnings, the Lexus is slightly bigger, heavier, and a bit more powerful than the BZ4X, with more luxury (and price), at the cost of slightly lower range.

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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Ignoring the briefly popular commercial electrics around at the turn of the last century, EVs have been experimental concepts or limited edition runs until relatively recently. This lower-cost and lower-risk strategy is exemplified by the Volkswagen e-Golf and Fiat 500e. Lexus did the trick. Create a Sub-brand.

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