Toyota to launch electric Hilux pickup by 2025 as Japanese rival aims to beat it to market
Baua Electric
MARCH 26, 2024
The move comes after Japanese rival Isuzu is set to reveal its first 100% electric truck later this month. Japanese automakers like Toyota and Nissan have long dominated the Thai market, but new electric models are stealing sales momentum. Isuzu’s D-MAX is the second best-selling truck in Thailand, behind only the Toyota Hilux.
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