BMW is Willing to Pay to Attract Customers from Other EV Brands
The Truth About Cars
MARCH 6, 2024
Legacy automakers like Ford and General Motors are in the hunt, but so far, no one has been able to topple Tesla’s top spot. That said, BMW’s EVs are not cheap, so the incentives should be a welcome move for hopeful buyers. The German automaker is far from the only one offering discounts and incentives to bolster EV demand.
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