Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
GM is bringing back the Hummer brand as an EV within the GMC brand. For our discussion, Saturn dealers were the delivery and service point for GM’s aborted first electric car, the EV1. Not easy or cheap, but it has worked so far. I’m hoping for the latter. It’s certainly the opposite of what Harley-Davidson is doing.
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