UC Davis ITS study suggests hastening consumer adoption of plug-ins will require innovation on the sales side
Green Car Congress
OCTOBER 12, 2014
In a new working paper, the team contends that PEVs require innovation in how these products are retailed to customers as well as demanding changes in consumer behavior and relying on new support infrastructure. A fundamental problem appears to be divergent expectations regarding the level of support buyers receive from dealerships.
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