Ford 2017 trends report: disruption the status quo, “never more difficult” to find objective information
Green Car Congress
DECEMBER 25, 2016
An abundance of choice matched with uncertainty in the marketplace is bringing about a reluctance to commit—giving rise to a “sampling society” that prioritizes trying over buying. Sri Lanka, São Paulo and the US were devastated by floods this year. Products and services are adapting to accommodate a “sampling society” that prioritizes trying over buying.