Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
Strategic Vision shared data that only a small portion of consumers in the US are “ truly green ”, which means the customer is willing to pay significantly more for a green vehicle. Truly Green Consumers. The role of emotion in buying cars. Gasoline may cost between $3-$5 while you own this vehicle.
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