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Opinion: Subbrands Are A Marketing Failure

The Truth About Cars

Automakers seem to love the idea of subbrands. The most recent one to make this sort of shift -- Land Rover. Put aside, for a second, that Land Rover is retiring , at least for now, a recognizable brand name that presumably has a lot of brand equity. Both list Wagoneer as a model under Jeep as a make.

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Lexus electrical 3-row SUV, Defender SVX: Nowadays’s Automobile Information

Baua Electric

The Lexus Electrified SUV idea proven in overdue 2021 previews the SUV, a type this is key to Lexus attaining a objective of promoting simplest zero-emission cars within the U.S. JLR (previously Jaguar Land Rover) isn’t any stranger to SUVs with beefy engines, and its upcoming might be a hardcore Defender.

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Tesla Inside: The Ultimate Vintage Land Rover Retrofit

Cars That Think

From the outside, this Land Rover Defender looks like any other example of the postwar British classic that conquered the African outback—and the automotive world’s heart. s “ Rover Dome ,” its 45,000-square-foot (about 4,200-square-meter) production facility. After every beer, it sounded like a better idea.”. Land Rover.

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2022 Rivian R1T: a real pickup truck makes an impressive debut

Charged EVs

Instead, it’s aiming to build an authentic-truck brand among what we suspect are current buyers of Land Rovers, top-end GMCs and German luxury trucks. With a starting price around $70,000, the R1T is roughly twice as expensive as the base models of any of those mid-size trucks. But Rivian isn’t really targeting those trucks.

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