Opinion: Subbrands Are A Marketing Failure
The Truth About Cars
APRIL 28, 2023
Automakers seem to love the idea of subbrands. The most recent one to make this sort of shift -- Land Rover. Put aside, for a second, that Land Rover is retiring , at least for now, a recognizable brand name that presumably has a lot of brand equity. Both list Wagoneer as a model under Jeep as a make.
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