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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

GM is bringing back the Hummer brand as an EV within the GMC brand. For our discussion, Saturn dealers were the delivery and service point for GM’s aborted first electric car, the EV1. Perhaps the first electric sub-brand was BMW’s i series, which included the i3 hatchback and i8 plug-in hybrid sports coupe.

Market 69
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New EV electric car calendar

EV Central

BMW iX1 – EV version of the X1 confirmed by 2023. BMW iX – ground-up battery electric vehicle promises to take the luxury fight to Tesla. BMW iX electric SUV is due in Australia late in 2021. BMW iX3 – all-electric version of the X3. BMW iX3 – all-electric version of the X3.

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Convincing Consumers To Buy EVs

Cars That Think

EVs ain’t cheap Price is another EV purchase risk that is comparable to EV range. However, other automakers like BMW are quite unabashed about going after the luxury market which it terms “ white hot.” Buying a new car is the second most expensive purchase a consumer makes behind buying a house.

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