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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

MAY 13, 2021

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. During this same time GM created Saturn , a totally new brand, which arrived in 1990 with its own showrooms, advertising and vehicles. Is there a Right Way?

Market 70
Market Motorcycles Saturn Prius 70
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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

APRIL 16, 2009

They only have that many models because they use the same chassis and drivetrain to build 3 different cars, one branded as a Chevy, the next a Pontiac, then a Saturn, etc. Toyota Prius modders have already been adding larger batteries so the vehicle can run on battery power. Way to go morons.

Volt 41
Volt GM Chevrolet EV1 41
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