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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Harley-Davidson Launches Stand-Alone Electric Bike Brand. Harley-Davidson, the legendary and revered American manufacturer of motorcycles, announced that it is establishing LiveWire as a separate electric motorcycle brand on July 8,2021, just in time for the first of nine outdoor International Motorcycle Shows. Not an H or D in sight.

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On the Horizon

Plug In Partners

N ow that the number one automaker and the number two automaker has made the commitment to building Plug In hybrid / electric vehicles by 2010, another automotive giant is joining the race. Here is the story from the New York Times : Nissan Plans Electric Car in U.S. Plus, in 2010, Nissan plans to start selling electric cars worldwide.

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Nissan introducing second non-plug-in e-POWER series-hybrid model: Serena e-POWER

Green Car Congress

will unveil the Nissan Serena e-POWER, a new version of the popular minivan featuring the company’s e-POWER electric drive system ( earlier post ), at this year’s Tokyo Motor Show. The Serena e-POWER will be Nissan’s second model to feature the technology. e-POWER borrows from the EV technology in the Nissan LEAF.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

GM has announced plans for public sales in 2010, and almost every carmaker now says it will sell PHEVs or highway-speed battery electric vehicles (BEVs) sometime after 2010. Shifted earlier focus to all-electric Focus in 2011 with Magna. Company says its focusing on gasoline and hydrogen. Plans Saturn Vue PHEV-10.

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