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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. During this same time GM created Saturn , a totally new brand, which arrived in 1990 with its own showrooms, advertising and vehicles. And what about Zero , the electric motorcycle company?

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

They only have that many models because they use the same chassis and drivetrain to build 3 different cars, one branded as a Chevy, the next a Pontiac, then a Saturn, etc. Posted by: AJ | Apr 13, 2009 3:24:59 PM Dont buy the hype, version 1 was the EV1 which GM released in 1996. Sorry the market killed the EV1. Thats right.

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