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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. Battery-gasoline hybrids go back more than 20 years to the first Toyota Prius, but real mainstream battery-only electric EVs are only in their second decade. Not an H or D in sight.

Market 70
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Slow start for charge of the electric cars - Times Online

Tony Karrer Delicious EVdriven

Cheap to run but expensive to buy, they offer theprospect of low or zero carbon emissions, but manufacturers won’t sell themunless motorists want to buy them – and motorists won’t buy unless the priceis right and there are enough places to charge the batteries. to charge overnight.