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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. A new model provides a fresh start but as an unknown quantity needs heavy promotion to get traction in the crowded auto market. Create a New Model. There are other new American EV companies.

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Volt for Real?

Plug In Partners

F or those who think that GM is not serious about its new PHEV , the Volt , here is a piece that makes you think they are: The Volt To Be Lutz's Legacy May 21, 2007 So, I heard General Motors’ Bob Lutz on National Public Radio’s “Wait. The Volt is the plug-in hybrid car GM showed at last January’s Detroit Auto Show.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Our PRIUS+ Project Photos PHEV Resources Global Warming Take Action News and Events Contact Us How Carmakers are Responding to the Plug-In Hybrid Opportunity If you ask, "have major auto-makers come around on PHEVs?", Plans Saturn Vue PHEV-10. Aims to get Saturn Vue on road in 2010; no production goal. See Chevy Volt for latest.

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

" In other words, General Motors is going to lose its shirt until the Volt establishes itself in the marketplace. " President Obamas auto task force doesnt see it that way. General Motors has sought $10.3 Wired Home Subscribe Sections Cars 2.0 "The Volt is a case study. It actually consumes rent when its launched."

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