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KPMG survey finds global auto execs ranking fuel efficiency the top consumer priority

Green Car Congress

JANUARY 22, 2011

Fuel efficiency, safety innovation, and vehicle styling will be the three most important product issues influencing automotive consumer purchase decisions over the next five years, indicating a perceived shift in buying priorities, according to the 12 th annual global automotive survey conducted by KPMG LLP. Investments.

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Global Auto Fuel 2010 218
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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

MAY 2, 2009

Miller of Synovate believes that in the US “ 20% of the people are willing to pay up to 10% of the vehicle’s purchase price more (i.e. Edwards and Miller both emphasized the importance of a buyer’s emotion in purchasing a vehicle. He shared research that “ People assume a quieter minivan is a safer minivan.

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Market Green Prius Re-Charge 170
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