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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Edwards points out that attitudes like being green arise from values that are usually stable, internalized and emotionally charged and as a result they frequently stay constant over one’s lifetime. We’re always looking for ways to achieve risk reduction and we’re looking for a meaningful life.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Ford spokesman in Wards Auto ) 6/9/06 "So, Mr. Ford is saying we’re looking into it. Ford VP of Environmental and Safety Engineering Sue Cischke in Wards Auto ) 5/11/06 "We have nothing to announce today, but yes we are very keenly looking at (plug-in hybrids), and working with that technology. Everything is on the table."

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