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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

’“ This is one of the reason Honda reintroduced the Insight, they wanted the Insight to be a unique body style rather than a powertrain option on a Civic. In the short term, he believes OEMs need to boost their warranty support for hybrids; there needs to be some kind of a floor on resale value and fuel pricing (i.e.

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