Plugs and Cars

MARCH 23, 2007

The auto industry has disappointed before when it comes to green technology. Arguably, the Prius hybrid halo has enabled Toyota's more recent play for the American's profitable big SUV and truck market. The recent "presser" to explain how all things Volt are coming along was very well-attended.

Volt 100

Volt GM Plug-in Plug 100

Revenge of the Electric Car

JANUARY 27, 2009

This new company, Bright Automotive , is founded by ex-GM EV1 people, and the super efficient Rocky Mountain Institute to make plug-in hybrids in Indiana. Andy Frank makes the observation that parallel hybrids (Toyota Prius) are cheaper than series hybrids (Chevy Volt). At the end of this article, Prof.

Plug-in 124

Plug-in Bright Automotive Plug Cars 124

Tony Karrer Delicious EVdriven

APRIL 22, 2009

Three years ago, the magazine Popular Mechanics even wrote an article prodding the auto industry for not building the 100 m.p.g. John Waters, the CEO of Bright Automotive, is a veteran of Detroits auto industry, just like most of the Bright team. Later, he went on to work at auto supplier Delphi Corp.

IDEA 57

IDEA Detroit Bright Automotive Water 57

Tony Karrer Delicious EVdriven

APRIL 21, 2009

“The Toyota Prius took over five years to reach break-even and has gone on to be a wild success.&# April 17, 2009 3:14 pm Link Goodbye GM is right, they h ad an electric car called the EV1 what happened to it? So the Volt would cost $32,500–not so much more than what people are reportedly paying for the Prius.

Volt 42

Volt Green Electric Cars 2009 42

Tony Karrer Delicious EVdriven

APRIL 16, 2009

"It is unreasonable to expect the Volt and any similar new technology to be immediately profitable when other technologies that started with a price premium, such as the Toyota Prius, became wild successes," said Chelsea Sexton, an advisory board member of Plug-In America. Sorry the market killed the EV1. Thats right.

Volt 41

Volt GM Chevrolet EV1 41