Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
Western Europe. Miller adds “ In the US we’ve had customers talk about the Prius ‘badge of honor’, in Europe the strongest reason for buying a Prius was to make a statement about ‘the effort to do something else. Even globally the number is relatively small: Region. Truly Green Consumers. United States.
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