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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

MAY 2, 2009

He shared research that “ People assume a quieter minivan is a safer minivan. ” Why is the Prius a success? The panel identified three reasons why the Prius was a success: First, the Prius makes a strong statement about environmental responsibility. Second, the Prius has a high quality of execution.

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Market Green Prius Re-Charge 170
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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

APRIL 21, 2009

Our PRIUS+ Project Photos PHEV Resources Global Warming Take Action News and Events Contact Us How Carmakers are Responding to the Plug-In Hybrid Opportunity If you ask, "have major auto-makers come around on PHEVs?", 2010 Prius designed to be manufactured with NiMH or Lithium batteries. todays answer is "Yes -- but not yet."

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Plug-in Plug Hybrid PHEV 45
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