Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
Gasoline may cost between $3-$5 while you own this vehicle. In other vehicles that lack the Prius’ unique selling points, i.e. the Camry hybrid, Toyota has struggled more with sales. Are there more important messages, like hybrids are reliable, that the consumers are missing? Would you buy this vehicle?
170 
Let's personalize your content